Kygo & Selena Gomez

The dominance of "It Ain't Me" across these streaming numbers reveals something striking about Kygo and Selena Gomez's collaborative appeal. The original track accounts for over half a million plays, dwarfing even its official remixes. This suggests the partnership resonated with listeners in its purest form rather than through reinterpretation. What emerges is that the artists found something in this particular collaboration that transcended typical remix culture, where remixes often serve as extended engagement tools. Instead, the original became the definitive version that listeners returned to repeatedly. The production and songwriting patterns underlying this success likely center on accessibility married with production sophistication. Kygo's signature tropical house sound provided a fresh, uplifting sonic palette while Selena Gomez delivered intimate, relatable vocal performances. The song appears to balance introspective lyrics with danceable production, a formula that allows the track to function both as a contemplative listen and a club-ready anthem. This duality explains the streaming longevity. The song doesn't demand much from the listener intellectually while offering enough sonic detail and emotional content to reward repeated plays. The melody is memorable without being saccharine, and the production feels polished without being overwrought. If someone connected with Kygo and Selena Gomez's work, they would likely find similar satisfaction with Marshmello's catalog, particularly his collaborations. Marshmello shares Kygo's approach to electronic production as a vehicle for emotional accessibility rather than complexity, and his work with vocalists creates that same balance between intimacy and danceability that makes "It Ain't Me" so compelling across multiple listening contexts.